Analysis Of Information Disclosure Practices In The Cheap Market Program (East Red Market) In Medan City

Abstract

The Low-Cost Market Program is a local government policy aimed at maintaining the stability of basic necessities prices and increasing the purchasing power of low-income communities. The success of this program is determined not only by the availability and price of goods, but also by the transparency and effectiveness of information delivery to the target community. This study aims to analyze the practices of information disclosure and dissemination in the implementation of the Low-Cost Market Program in Pasar Merah Timur Village, Medan City. This study used a descriptive-qualitative approach. Data were collected through in-depth interviews with village officials and the community, non-participant observation, and analysis of official documents related to program implementation. Data were analyzed thematically to identify patterns of information delivery and obstacles encountered. The results showed that village officials disseminated information through various channels, such as bulletin boards, social media, banners, and communication through neighborhood heads. However, information dissemination was not uniform and still relied on informal communication networks, resulting in differences in community perceptions regarding the clarity and accessibility of information. The main obstacles identified included limited communication facilities, delays in distribution of goods, and the lack of an easily accessible formal complaint mechanism. This study concludes that information transparency in the Low-Cost Market Program has been implemented, but is not yet optimal, so it is necessary to strengthen official information channels and increase public participation to support more accountable public services